Books

The Cross-Channel Copywriting Handbook

by Pat Friesen

Hundreds of pro-proven tips for writers & marketers

Ever wondered why some letters work better than others ... some emails get opened and others don't ... and some visitors leave your website after viewing just one page? "Details make the difference," says Pat Friesen in her new e-book, The Cross-Channel Copywriting Handbook. Based on Pat's 30+ years of experience, this must-have guide shares the details of writing successfully for direct mail, email, websites, landing pages, blog posts and more. Included:

48 pro-proven email and letter openers
6 tips for unlocking writer's block
A 15-point checklist for providing input to in-house and
freelance writers
5 conversation killers and how to avoid them
8 ways to eliminate copy revisions
15 techniques for staying top-of-mind with customers +
12 for attracting new ones
5 ideas for using deadlines to supercharge response

PLUS PLENTY MORE!

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