Pat in Print

 

Learn about Pat's strategic approach to writing copy and generating results for her clients. Browse Pat's articles and interviews below.

 

19 Tips for Writing Effective Email Subject Lines
Direct Marketing IQ.com December 19, 2013

 

43 Top Tips of 2013
Target Marketing December 1, 2013
Pat was featured in this article.

 

14 Ways to Motivate Your Prospect
Direct Marketing IQ.com October 17, 2013

 

Only Fools Ignore Rules
Target Marketing October 15, 2013
Pat was featured in this article.

 

Hook, Line and Sinker: 15+ Tips for Writing Cross-Channel Teasers
Target Marketing October 1, 2013

 

Top Ten Things: Top 5 Fundraising Ideas from The Next Generation of American Giving
Association of Fundraising Professionals September 3, 2013

Pat was featured in this article.

 

Read This Before You Mail Another Postcard
Direct Marketing IQ.com August 22, 2013

 

Writing by the Numbers
Target Marketing July/August, 2013

 

11 Tips for Writing Subject Lines that Get Opened
Direct Marketing IQ.com June 27, 2013

 

How Many Ways Can You Say It?
Target Marketing May 1, 2013

 

Direct Mail Is Dead. Long Live Direct Mail!
Herald-Tribune April 22, 2013

Pat was featured in this article.

 

Quick Tricks to Get More Clicks, Calls & Mailed-in Responses
Direct Marketing IQ.com April 18, 2013

 

When Less Is More
Target Marketing March 1, 2013

 

Creating Content that Connects and Generates Response
Direct Marketing IQ.com February 28, 2013

 

18 Tips for Copywriters and Content Developers to
Improve Their Cross-Channel Writing Skills

Target Marketing January 1, 2013

 

Do’s and Don’ts of Writing for Engagement
Direct Marketing IQ.com December 13, 2012

 

35 Top Tips of 2012
Target Marketing December 1, 2012

Pat was featured in this article.

 

Satisfaction Guaranteed
Target Marketing November 1, 2012

 

5 Ways to Get Your Copy & Content Read by the 'Scanner'
Direct Marketing IQ.com September 13, 2012

 

Make Your Best Offer
Target Marketing September 1, 2012

 

The Lynchpin of Direct Mail and Email
Target Marketing August 21, 2012

Pat was mentioned in this article by Denny Hatch.

 

Free for All
Target Marketing July 1, 2012

 

Generate More Orders with a Package Insert Program
Direct Marketing IQ.com June 28, 2012

 

Answers to 8 Frequently Asked Questions about Direct Marketing
Target Marketing May 1, 2012

 

12 Tips for Attracting New Customers
Direct Marketing IQ.com April 19, 2012

 

Tips for Cross- and Upselling Customers
Bank of America Small Business Online Community March 15, 2012

Pat was interviewed for this article.

 

48 Idea-Starters for Letter and Email Openers
Target Marketing March 1, 2012

 

4 Ways to Make Your Sales Copy More Effective
Direct Marketing IQ.com February 16, 2012

 

18 Tips for Successfully Using Phone Interviews
Target Marketing January 1, 2012

 

Website Testing Wins: Try Different Testimonials
Monetate December 27, 2011

Pat was interviewed for this article.

 

12+ Tips for Creating Engaging Envelopes
Direct Marketing IQ.com December 15, 2011

 

12 Tips to Up the Ante for Your Marketing Messages
Target Marketing November 1, 2011

 

3 Direct Marketing Principles to Improve Your Email Marketing
ClickZ September 11, 2011

Pat was mentioned in this column by Jeanne Jennings.

 

The Kit Factor
Target Marketing September 1, 2011

 

7 Copywriting Tips for Subject Lines, Headlines and Direct Mail Teasers
Direct Marketing IQ.com August 25, 2011

 

Let the Good Times Roll
Target Marketing July 1, 2011

 

Repetition Works
Direct Marketing IQ.com June 30, 2011

 

Meet Your Marketing Allies
Target Marketing May 1, 2011

 

14 Tips for Producing Postcards with Pizzazz
Direct Marketing IQ.com April 28, 2011

 

Direct Mail Formats that Work, Now
Direct Marketing IQ.com March 17, 2011

Pat was featured in this article.

 

Reputation Guaranteed
Target Marketing March 1, 2011

 

An Intercepted Letter to Google
Direct Marketing IQ.com February 24, 2011

 

The Devil's in the Details
Target Marketing January 1, 2011

 

5 Ways to Use a Deadline to Super-Charge Response
Direct Marketing IQ.com December 16, 2010

 

How to Hire the Right Writer
Direct Marketing IQ.com November 11, 2010

 

Keeping It Real
Target Marketing November 1, 2010

 

Positive Anticipation
Target Marketing September 1, 2010

 

8 Ways to Cut Copy
DirectMarketingIQ.com August 26, 2010

 

In Their Own Words
Target Marketing July 1, 2010

 

Terms of Engagement
DirectMarketingIQ.com June 24, 2010

 

The Power of Typography
Target Marketing May 1, 2010

 

5 Ways Direct Marketers Can Mix It Up
Target Marketing April 14, 2010

 

Direct Mail: Dead or Dead On?
DirectMarketingIQ.com April 8, 2010

 

Conversation Killers
Target Marketing March 1, 2010

 

Dear Google (Guest Post)
Amy Africa's QLOG February 17, 2010

 

A Conversation With Our Friend, Pat Friesen
Merrigan & Co. February 16, 2010

 

6 Ways to Unlock Writer's Block
Inside Direct Mail February 11, 2010

 

Increase Visibility
Target Marketing January 1, 2010

 

Delivery Confirmation
Target Marketing November 1, 2009

 

Credibility and Trust
Target Marketing September 1, 2009

 

Opt In to the Inbox
Target Marketing July 1, 2009

 

Make the Connection
Target Marketing May 1, 2009

 

Clue In Your Copywriter
Target Marketing March 1, 2009

 

Mind Your Message
Target Marketing January 1, 2009

 

On the Radar
Target Marketing November 1, 2008

 

To Mail or Not to Mail
Target Marketing September 1, 2008

 

Boost Readership, Jump-start Response
Target Marketing July 1, 2008

 

Rev Up Your Response
Target Marketing May 1, 2008

 

How to Put Your Direct Mail Skills to Use in E-mail Marketing
Target Marketing March 1, 2008

 

E-mail Copy Tips from a Great E-mail Copywriter
Jeanne Jennings ClickZ Experts February 25, 2008
Pat was featured in this column.

 

This Copywriter Knows More Than a Thing or Two About 
Producing Winning Packages
Monthly Copywriting Genius Issue #58 February, 2008
Pat was featured in this issue.

 

Three Reasons Why Less is More on the Outer
Ethan Boldt Target Marketing January 23, 2008
Pat was interviewed for this article.

 

Mind the Gaps
Target Marketing January 1, 2008

 

Ripe for Reactivation
Inside Direct Mail December 1, 2007
Pat was interviewed for this article.

 

Open Sesame
Target Marketing November 1, 2007

 

Five Ways to Improve Outer Envelope Language
Ethan Boldt Target Marketing September 12, 2007
Pat was interviewed for this article.

 

Direct Mail Road Signs
Target Marketing September 1, 2007

 

13 Questions for Better Creative
Hallie Mummert Target Marketing August 29, 2007
Pat contributed to this article.

 

Give 'em a Sneak Peek
Target Marketing July 1, 2007

 

Direct Mail Strategy: Still in Style
Target Marketing May 1, 2007

 

Nine Ways to Make Your Response Device More Effective
Target Marketing February 7, 2007

 

Do's and Don'ts of Kits
Target Marketing October 1, 2006

 

Special Report: Fulfillment
Target Marketing October 1, 2006

 

Lights Out Creative
Target Marketing July 1, 2006

 

15 Tips to Maximize Your 2006 Direct Mail Investment
Target Marketing January 1, 2006

 

Beat Your Control

Target Marketing May 1, 2005

 

OOPS!
Target Marketing March 1, 2005

 

The Power of Lumpy Mail
Target Marketing January 1, 2005

 

Direct Mail Strategy: Hook Them With Your Copy
Target Marketing November 1, 2004

 

Direct Mail Strategy: Show Them How Much You Care
Target Marketing September 1, 2004

 

Direct Mail Strategy: A Plethora of Postcard
Target Marketing May 1, 2004

 

The Ins of Outers
Target Marketing August 1, 2003

 

Give Productive Feedback to Creatives
Target Marketing September 1, 2003

 

The Power of Inserts

Target Marketing February 1, 2003

 

10 Tips for Writing Productive E-mail Copy
Target Marketing November 1, 2001

 

21 Reasons to Send Your Customers Postcards
Target Marketing June 1, 1999

 

Direct Response Creative — What to Test First
Target Marketing May 1, 1999

 

Great Letter 'Openers'
Target Marketing, October 1, 1998

 

Referrals — Birds of a Feather
Target Marketing September 1, 1998