Pat in Print
Learn about Pat's strategic approach to writing copy and generating results for her clients. Browse Pat's articles and interviews below.
12 Tips for Attracting New Customers
Direct Marketing IQ.com April 19, 2012
Tips for Cross- and Upselling Customers
Bank of America Small Business Online Community March 15, 2012
Pat was interviewed for this article.
48 Idea-Starters for Letter and Email Openers
Target Marketing March 1, 2012
4 Ways to Make Your Sales Copy More Effective
Direct Marketing IQ.com February 16, 2012
18 Tips for Successfully Using Phone Interviews
Target Marketing January 1, 2012
Website Testing Wins: Try Different Testimonials
Monetate December 27, 2011
Pat was interviewed for this article.
12+ Tips for Creating Engaging Envelopes
Direct Marketing IQ.com December 15, 2011
12 Tips to Up the Ante for Your Marketing Messages
Target Marketing November 1, 2011
3 Direct Marketing Principles to Improve Your Email Marketing
ClickZ September 11, 2011
Pat was mentioned in this column by Jeanne Jennings.
The Kit Factor
Target Marketing September 1, 2011
7 Copywriting Tips for Subject Lines, Headlines and Direct Mail Teasers
Direct Marketing IQ.com August 25, 2011
Let the Good Times Roll
Target Marketing July 1, 2011
Repetition Works
Direct Marketing IQ.com June 30, 2011
Meet Your Marketing Allies
Target Marketing May 1, 2011
14 Tips for Producing Postcards with Pizzazz
Direct Marketing IQ.com April 28, 2011
Direct Mail Formats that Work, Now
Direct Marketing IQ.com March 17, 2011
Pat was featured in this article.
Reputation Guaranteed
Target Marketing March 1, 2011
An Intercepted Letter to Google
Direct Marketing IQ.com February 24, 2011
The Devil's in the Details
Target Marketing January 1, 2011
5 Ways to Use a Deadline to Super-Charge Response
Direct Marketing IQ.com December 16, 2010
How to Hire the Right Writer
Direct Marketing IQ.com November 11, 2010
Keeping It Real
Target Marketing November 1, 2010
Positive Anticipation
Target Marketing September 1, 2010
8 Ways to Cut Copy
DirectMarketingIQ.com August 26, 2010
In Their Own Words
Target Marketing July 1, 2010
Terms of Engagement
DirectMarketingIQ.com June 24, 2010
The Power of Typography
Target Marketing May 1, 2010
5 Ways Direct Marketers Can Mix It Up
Target Marketing April 14, 2010
Direct Mail: Dead or Dead On?
DirectMarketingIQ.com April 8, 2010
Conversation Killers
Target Marketing March 1, 2010
Dear Google (Guest Post)
Amy Africa's QLOG February 17, 2010
A Conversation With Our Friend, Pat Friesen
Merrigan & Co. February 16, 2010
6 Ways to Unlock Writer's Block
Inside Direct Mail February 11, 2010
Increase Visibility
Target Marketing January 1, 2010
Delivery Confirmation
Target Marketing November 1, 2009
Credibility and Trust
Target Marketing September 1, 2009
Opt In to the Inbox
Target Marketing July 1, 2009
Make the Connection
Target Marketing May 1, 2009
Clue In Your Copywriter
Target Marketing March 1, 2009
Mind Your Message
Target Marketing January 1, 2009
On the Radar
Target Marketing November 1, 2008
To Mail or Not to Mail
Target Marketing September 1, 2008
Boost Readership, Jump-start Response
Target Marketing July 1, 2008
Rev Up Your Response
Target Marketing May 1, 2008
How to Put Your Direct Mail Skills to Use in E-mail Marketing
Target Marketing March 1, 2008
E-mail Copy Tips from a Great E-mail Copywriter
Jeanne Jennings ClickZ Experts February 25, 2008
Pat was featured in this column.
This Copywriter Knows More Than a Thing or Two About
Producing Winning Packages
Monthly Copywriting Genius Issue #58 February, 2008
Pat was featured in this issue.
Three Reasons Why Less is More on the Outer
Ethan Boldt Target Marketing January 23, 2008
Pat was interviewed for this article.
Mind the Gaps
Target Marketing January 1, 2008
Ripe for Reactivation
Inside Direct Mail December 1, 2007
Pat was interviewed for this article.
Open Sesame
Target Marketing November 1, 2007
Five Ways to Improve Outer Envelope Language
Ethan Boldt Target Marketing September 12, 2007
Pat was interviewed for this article.
Direct Mail Road Signs
Target Marketing September 1, 2007
13 Questions for Better Creative
Hallie Mummert Target Marketing August 29, 2007
Pat contributed to this article.
Give 'em a Sneak Peek
Target Marketing July 1, 2007
Direct Mail Strategy: Still in Style
Target Marketing May 1, 2007
Nine Ways to Make Your Response Device More Effective
Target Marketing February 7, 2007
Do's and Don'ts of Kits
Target Marketing October 1, 2006
Special Report: Fulfillment
Target Marketing October 1, 2006
Lights Out Creative
Target Marketing July 1, 2006
15 Tips to Maximize Your 2006 Direct Mail Investment
Target Marketing January 1, 2006
Target Marketing May 1, 2005
OOPS!
Target Marketing March 1, 2005
The Power of Lumpy Mail
Target Marketing January 1, 2005
Direct Mail Strategy: Hook Them With Your Copy
Target Marketing November 1, 2004
Direct Mail Strategy: Show Them How Much You Care
Target Marketing September 1, 2004
Direct Mail Strategy: A Plethora of Postcard
Target Marketing May 1, 2004
The Ins of Outers
Target Marketing August 1, 2003
Give Productive Feedback to Creatives
Target Marketing September 1, 2003
The Power of Inserts
Target Marketing February 1, 2003
10 Tips for Writing Productive E-mail Copy
Target Marketing November 1, 2001
21 Reasons to Send Your Customers Postcards
Target Marketing June 1, 1999
Direct Response Creative — What to Test First
Target Marketing May 1, 1999
Great Letter 'Openers'
Target Marketing, October 1, 1998
Referrals — Birds of a Feather
Target Marketing September 1, 1998